Services ...
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Our vision: ‘from monologue to dialogue’
On this day and age, customers no longer respond to mass media or communication. It is often said that we are now in the age of ‘customer control’. Therefore we help you to create and enhance the online dialogue between your brand and your customer. Our vision is to build unique, compelling and interactive branded advergames that generate buzz and keep consumers coming back for more.
Advergames further defined
Casual games are often described as webgames, social games, or advergames. Regardless of what you call them, the principle remains the same:
- the game is easy to play (no complex instructions).
- it’s fun (challenging concept, interaction, competition).
- short gameplay (playing the game should not take all of your afternoon).
The type of game, subject and goal have to suit your target group. An older player, for example, will often prefer a puzzle game over a skill game, usually preferred by younger players. When someone likes the game they just played, chances are they will forward it to a friend, family member, colleague, etc. Your game, with your brand on it, travels across your target group, without any extra cost. In popular terms we are talking about Viral and word of mouth.
The unprecedented advantages offered by innovative advergames:
- A game generates a call to action , user gets to do more than just read information.
- Rise in brand awareness as the player needs to concentrate well on the game.
- The possibility to communicate with your target group over an extensive period of time.
- The chance to render information on i.e. product attributes during this process of interaction.
- The chance to build an opt in e-mail database (players need to fill in their e-mail address in order to get a chance to play the game and win a price).
- The target group, especially women in the age category of 20-45 often play online games.
- The chance to create unprecedented exposure among your relevant target group.
- The chance to measure results concretely.
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