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Is search engine marketing (also referred to as pay per click marketing) cost effective enough to increase profits?
You bet and here is why.
When someone wants to find a business, product or service, in 94% of the cases they search online using Google. People will continue to shop more and more online.
The traffic generated by search engines is highly targeted. The reason is that potential buyers are looking for your products and services on their own. Hence, search engine marketing distinguishes itself from other forms of marketing because it is:
- Non-intrusive: With search engine marketing the user is actively seeking your products, services and information. They are looking for being driven to your site.
- Voluntary: Search engine marketing is the result of user-originated behaviour. Your visitors from search engines have voluntarily clicked on your listing. Thus they are motivated to explore your offerings further.
Because of its flexibility and control, Google Adwords is an extremely effective marketing instrument. If applied correctly, Google search engine marketing will generate leads, sales, and brand awareness for your business.
Power of search engine marketing in Turkey, an emerging market
Google is the leader in search engines in Turkey. 90% of the internet users in Turkey (18 million internet users in Turkey) use Google for their search inquiries.
Search engine marketing in Turkey is expected to grow exponentially, considering that 50% of Turkey's large population is under 25. Turkey is following the pattern in the United States and Western Europe. Hence, the number of companies advertising online in Turkey will soon increase significantly. Therefore, e-Zeppelin can effectively apply the lessons learned the hard way in Western Europe to Turkey. Since Turkey is an emerging market, it makes it even more important for you to start investing in effective SEM now. An emerging market means you can have a dominant position in Google Adwords with lower budgets. And if you look forward, the market is soon to grow exponentially. Your company will become a leader if you start investing now.
e-Zeppelin will deliver significantly better and measurable results for your business. The reason lies in our vast SEM experience in the highly competitive and oversaturated European markets. So rest assured, and allow us to give your business added value now.
Getting started with e-Zeppelin
- Guaranteed listing within 48 hours: so your website is up fast in the sponsored links on Google. Unlike conventional advertising media, you'll be automatically generating customer-producing traffic from people who are actually searching for your specific service.
- Fast, easy set up you don't have to lift a finger. Just give us a call and we will take care of everything for you so you can focus on the profitable activities of running your business .
- Google expert to set up your account so you can focus on running your business and other things which make you money rather than spending hours fiddling around with new technology. Moreover, our Google qualified experts have honed their SEM capabilities in the highly competitive online markets of Western Europe. Combined with their knowledge of the Turkish online market, they will set up remarkably high effective campaigns for your business.
- Tailor-made ads specific to your business scientifically designed using words which are proven to generate the highest possible response, thereby maximising the response and minimizing the cost of your Google campaign.
- Customized keyword list for your campaign using proven software and our creative team of account managers. We'll brainstorm every possible keyword for your campaign. So you won't miss out on keywords which could generate a swarm of new relevant traffic.
- Connect with interested new customers who have actually searched on the keyword you’re listed under. Unlike conventional advertising, where it’s just luck if you find someone interested in your service, these people are actually looking for what you sell right at the moment they do the search.
- Only pay when someone clicks on your listing after doing a search on a specific keyword. This means your ad can be seen by hundreds of people, but you’ll only pay when someone clicks on your listing and visits your website. Could you ask for any better value than that?
- A dedicated account manager to manage your campaign ensuring you can forget about your Google campaign and simply enjoy the new customers and profits it generates every single month.
- Measurable campaigns with ROI conversion tracking allowing you to specifically measure your dollar for dollar return on investment every month. No sense in spending any money on advertising unless you know what it’s repaying you in kind. What’s more, these real time reports will tell you what’s working, so campaigns can be modified to maximize your success.
- Choose your maximum daily spend allowing you to easily monitor your budget. Your campaign will be set up so that Google displays your ads so the number of clicks you receive does not exceed your daily budget (starting at $30 per month ($1 per day). We recommend you spend a small amount at first to test new keywords and ads and then increase your spend once you are comfortable with the success of your campaign. NOTE: This Google cost is separate from our monthly service fee and is billed separately by Google themselves.
Start your Google Adwords Campaign now!
Fill out the form below and we will contact you within two days.
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