SMS Advertising / Mobile Marketing in Turkey

Did you know that 92% of the Turkish population is in the possession of a mobile phone? Yes, you too can reach hundreds of thousands of Turkish consumers interested in your products through SMS advertising or mobile marketing. SendeBuyur continuously rewards its members in Turkey with extra points when they complete their profile by filling in details like mobile phone numbers. Members specify their area of interest as well and are willing to receive promotional SMS messages that they can profit from. Therefore, SendeBuyur continuous to populate its opt-in SendeBuyur Lifestyle Database with mobile numbers of Turkish citizens to be used for targeted SMS campaigns.

In order to maximize your ROI for your targeted SMS or MMS campaigns, we enable you to make a selection based on the interests of our members and their socio-demographic criteria such as gender, age, occupation, etc.

Tips for an effective SMS campaign in Turkey

• Your SMS campaign needs to be relevant and deliver value to the recipients A ‘one size fits all’ marketing strategy is usually doomed to fail in SMS marketing as well. You have to target your audience with a specific offer that is of relevance to them. Therefore you need to take into account the financial, tech savvy and social profile of the audience you want to reach. The more relevant your SMS campaign, the higher the response rate. Moreover, your SMS message needs to provide something useful and attractive to the recipient such as a special discount for those who show the SMS. Discount and direct premium SMS campaigns prove to be very successful in Turkey.
• Specific and clear SMS message
  With a limited number of characters, your SMS message needs to be concise and clear. The message should clearly indicate who the message is from, what the purpose is and how the recipient is expected to respond. The best SMS ad performers are the ones with a direct and simple call to action.
• Timing of SMS message
  As with all other marketing campaigns, timing is important in SMS marketing or advertising. Depending on the type of business you are conducting, some days are more optimal for sending out an SMS campaign. The weekend is for shopping outlets interesting, for instance, to lure customers who go out to shop. Setting the right time for the launch of your SMS campaign is thus important; an SMS message that is received too early may be forgotten, an SMS message arriving too late may cause customers missing out on your offer or bargain.

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